The colors yellow and gold evoke a feeling of spontaneity, happiness, and relaxation. Lavender can be a very fun color for a dress shirt in the spring. We also think of mystery, especially with darker purple.Īs with reds, the lighter version is more playful. So when we think of purple we think of luxury. Making up about 2% of a man's wardrobe, these colors have a long history with royalty. In every shade from charcoal to light gray, they'll work with a wide variety of shirts and jackets. They're a classic that doesn't get enough love. Gray flannel trousers are also very versatile. That goes for shoes too – gray is a non-color, so a light gray shoe can match a variety of lighter colored trousers. So how to bring red and pink into your wardrobe? The easiest way is in accessories, like neckties and pocket squares.Ī well-dressed man, especially with a darker skin color, can also look great in a classic pink shirt (or a white shirt with a red pattern, which looks pink from a distance.) It's the darker hues that evoke the older, more dominant feeling. It specifically evokes the emotions of youthfulness, love, romance, and supportiveness.Īnd for you smart guys who are asking, ‘If they're so different, what happens in between red and pink?' – lighter and brighter reds do have some of the youthfulness of pink.
Pink has a totally different set of connotations. It makes you feel more aggressive, important, and courageous and look more energetic and dominant.Ī 2014 study out of the Journal of Psychology and Marketing also found that wearing red makes you more persuasive. I'm going to group red and pink together because they should only take up about 2% of your wardrobe. Use this to your advantage and people won't even know WHY they defer to you, trust you, or feel attracted to you. Research has clearly shown that certain colors evoke subconscious responses.
Ask a peacock.Ĭharles Darwin in his book ‘Descent of Man' noted that male animals often use color to attract a mate or to signal dominance and aggression. Guess what – that's the OPPOSITE of the truth.
Click Here To Watch The Video – A Man's Guide To Color – Use These 10 Colors To Influence PeopleĪ lot of guys are scared of color.
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